Once you get the flavor of Urban Decay, nothing will ever be the same – you’ll become a makeup junkie. The brand started a world-wide phenomenon by creating the famous Naked palettes. We directed Urban Decay’s eagerly awaited launch in Turkey, attended on the day by the brand’s International Education Director, Jillian Ward. We enticed beauty editors, bloggers, YouTubers and makeup artists into the provocative world of Urban Decay.