Snapchat became the most popular!

With the addition of new features, Snapchat has changed quite a lot since it was released. Finally, it has succeeded in becoming one of the popular social media channels.

In a study carried out in the US using a sample of young people between the ages of 16 and 20, Snapchat beat Instagram, Facebook and Twitter to become the most popular and most preferred application.

According to the study, which was conducted on 6,500 young people, Snapchat was chosen as the most active social medium, garnering 28% of the vote. This was followed by Instagram’s 27% of the vote. Facebook and Twitter lagged behind these two.

The report shows that young people prefer to send messages with primarily photographic and video content rather than messages that are primarily text with photographs and videos added.

In addition, Snapchat’s “Discover” channel, which it unveiled after making some changes to the application last year, and the live-streaming tab it added for the Oscar ceremonies, have boosted its preference rating among the social networks.

Of course, the real reason for its popularity is the tidal-wave of favorable impact following the introduction of its Face Swap application. Not only youth, but people of all ages are continuing to use and spread this entertaining content.

Experts attribute the rise of this channel to the innovations it offers and, contrary to other social networks, to the complete lack of fear of change. In research conducted in 2015, Snapchat surpassed large social media channels to become the fourth most active channel. The rise it has shown with the latest developments are being described as truly impressive.

Finally, research shows that Google, receiving only 1% of the vote among young people, is the least preferred social network, followed by Tumblr and Pinterest with 2% of the vote.