Pinterest’s video advertisements have begun to be tested
Long-awaited Pinterest video advertisements have finally begun to be tested. Through this scheme, the platform wants to become more accessible to and preferred by advertisers and companies.
The long-talked about Pinterest pins with video advertisements are now being trialed in a small group. According to the existing format, the videos appear in stand-by mode and begin to play once the user stops scrolling. In other words, because they are pre-loaded, the user experiences no data problems.
Considering the rising video consumption habit, especially recently, it can be said that this initiative of Pinterest is actually quite a smart one.
However, on a platform like Pinterest, only time will tell how the non-organic contents of the videos will affect the acceptability and performance of this advertising model.
Meanwhile, Pinterest has given no information on the pricing of video advertisements. Nevertheless, no one thinks that Pinterest will be able to lower its price to those Facebook and Twitter charge. Indeed, videos on Facebook are being watched at the rate of 100 million hours/day, which is a significant figure.
Last year, Pinterest used cinematic pins for Nestle, Wendy’s, Walgreens and Suave, and registered quite a good performance.