We used Influencer marketing to launch Garnier’s Micellar Perfect Makeup Cleansing Water’s Happy Pillows concept onto a digital platform. We targeted women who, risking smudgy pillows, postponed removing their makeup at bedtime and we said #UsenmeCikar (Don’t be Lazy, Remove It). Our creative digital video campaign captured millions of views. True to form, we weren’t at all lazy and applied ourselves enthusiastically to every detail of this project.