For the Sake of Social Media

      

 

We live an age where our voice, good or bad, makes a difference and influences people. A stranger can determine what you buy, the hotel you are thinking to try, even the hospital that you are going to visit. Do you ask, how? It has a short and basic answer actually: Social Merchandising. 

 

Let’s point out to some determinant attributes. Just for a moment, close your eyes and think about “Nike”. The vision came into your eyes recalling the “Air Force” and you just believed that it was a coincidence? We need to admit that, it is not by chance that it has just happened in that way!

 

Nowadays, from a comment that you post, to a photo that you share on your Instagram, the ambiance and color combination that you use in it, all become extremely important. Successful firms now apply marketing based on more real data captured by your actions, moves and by small comments that you have posted. If you wonder who does this, here are some examples:

 

Lets consider Stan Smith and Superstar models of Adidas, they have become significantly popular these days. Instantly, the oldies shows up for a celebrities’ style choice, some people type “great!” as a comment below and suddenly, all the world starts to wear those white sneakers whether its summer or not.

    

Furthermore, lets provide another example: for decades, Nike targeted sportsmen, and people who seek dynamic clothes in their daily life with the slogan “Just Do It”. However, in a flash, he introduces “AirMax” and whether people have a sports life or not they start to wear these iconic shoes. As a part of this community, we declare that this is way more than a coincidence!

 

Now, again close your eyes just for a moment and try to understand how they got you acting this way. Imagine yourself on a break while working, to stalk an Influencer’s Instagram. “Oh my God, she already has the shoes that you saw yesterday! To top it off, she took the picture with her Goldie’s in the place you have been thinking to spend your holiday with your best friend. Then, you check your friends’ account, and guess what? She has the same shoes! As an inevitable fact, you track the instructions and buy those Goldie’s before they become outdated. VOİLA! Welcome to the club 

 

More advice for those who still believe that this is a temporary marketing trend: You may not be aware of the impact of social merchandising, but well-known firms have already created their barriers to entry. It is the time to take some actions!

    

Some basic and short tips for those who want to enhance their brand equity with us:

1.    Start with a high-potential product or collection! If you are    not a very significant company, small differences won’t grab sufficient attention of others. Focus more on differentiation by limited-edition products.

2.    Determine your target market. Do you want to change or widen your target market? Believe us, Instagram has lot more impact than the TV adds that you want to skip every time you see them.

3.    Define desired actions. Don’t forget there are actually bad ads. The quote “there are no bad ads” is an oldie.

4.    Establish the best communication channel. If your target audience covers older people, it is not a good idea to use Pinterest or Instagram to capture them.

5.     Use the most rich, visual product content you can. It’s easy to build a perception in the first phase, it’s more difficult to change an existing impression.

6.    Be sure that you can reuse your current data. Nowadays, useless data is a waste of time. You can manage your time if you have the ability to foresee the future work scheduling.

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