5 Visual Marketing Tips

Content is everything! We don’t know how many times should we repeat this sentence but that is the point. In the digital world where everything is consumed within seconds, an extra word can cause you to fail. The long sentences you set up to describe your cause, the long-lived blog post unfortunately does not work anymore. In this case, building your strategy through visuals will be the smartest move you will make. 

1.Infographics

Studies show that infographics are often liked and shared 3x more than any other form of content on social media.

People love data, and infographics make it even easier to process the hard numbers. Tidbits of value-packed info, along with eye-catching visuals, simplify the process of evaluating data for consumers.

2. User-generated content

The more you engage with your fans, the more likely they are to share photos with you. This activity is most common with product-related brands, but it can work for service industries as well. User-generated content can be used in a variety of ways, including reposting on your own social media channels to show appreciation for fans that reached out and connect with you.

3. Get personal

Visual content is critical for success in marketing, especially over social media. Studies have shown that out of all the types of content, pictures and images rank the highest for audience engagement.

If your social strategy involves a lot of images, you should aim for variety to keep your fans from getting burned out on seeing similar pictures posted by you all the time. This creates a great opportunity to show your fans that you’re more human than corporate machine.

4. Stock Photos?

A lot of marketers argue that stock photography is terrible and should never be used in marketing. But they might be missing out on a great opportunity for professional photos that are high enough quality to submit to a glossy magazine.

5. Photos in Motion

Filming videos is a great alternative to still images for company websites.

Take video tours of your facility, spend time with the staff while a camera is rolling, film events and customer engagement, etc. Once you’re done recording, go back through the video with some of your team and watch closely for opportunities to grab a still frame of a great scene or interaction.