Do you know what makes us really us? Our excitements, our strengths, our brave moments, in short our obsessions! Taking this as a starting point for the influencer project we prepared for Yves Saint Laurent Beauty, we implemented the 1+5+50 strategy for the first time ever in Turkey. We collaborated with one celebrity, five brand ambassadors, and 50 Influencers, chosen for their lead in fashion, cosmetics and lifestyle topics of interest to the brand’s target audience. In the process, each and every one of them revealed their obsessions.