L’Oreal Professionnel #GoBronde Project

We designed an integrated offline/online project to promote L’Oréal Professional’s new hair color trend, Bronde, which is available exclusively at hair salons. We prepared special invitations for sector-shaping opinion leaders to introduce them to this trend and to offer them a personal experience of the product ahead of everyone else. We put Ayşe Tolga, Gamze Biran and Ruken Demirer, who all have strong digital skills, together with the fashion magazines Vogue, L’Officiel and Marie Claire. We wrote scenarios appropriate for each influencer’s digital character and created video productions. The #GoBronde #TeamBronde project reached four million people in its target audience.