We designed an Influencer marketing project to introduce Lancôme’s new night cream, Visionnaire Nuit, to its target audience. We brought together selected influencers to explain that the secret to starting the day looking beautiful could be unique for each woman. While each may have her own secret, all had one thing in common – Lancôme Visionnaire Nuit. Influencers asked their followers to share their secrets to starting the day beautifully. In just one week, over 500 users participated in the project, which reached two million people.