Koç Leather House Corporate Identity

We updated Koç Leather & Fur’s corporate identity and made it more colorful in a project to reposition the brand, one of the Grand Bazaar’s oldest and most well-known, for the younger market. The inspiration for this logo came from the forms on the Grand Bazaar’s roof. Koç used this logo for the first time at its store in Nişantaşı, an upscale Istanbul neighborhood.