Strategy is essential, not for the best product or service, but to be unique. The issue is not what you offer but how much value you create. Right?
Strategic innovation requires the creation of growth strategies, new product categories, services or business models that change the game and generate significant new value for consumers, customers and the corporation. Traditional approaches to strategy no longer work in isolation; we need to create innovative strategies inspired by consumers and unconventional sources to open up new competitive fields.
A well-designed strategy creates the desired impact on your target audience’s perceptions, behavior and attitudes. Contact us and we’ll share our competitive value-creating strategies with you.
Hi C-suite executives! Corporate communications requires attention at the highest level if, at the moment of crisis, your company is not to pay dearly. We know how to create a communications plan to influence your stakeholders (employees, customers, suppliers and investors) in your favor.
Developing the appropriate language and using it in the right social media is crucial for your brand to express its promise to its target audience. The right language is also essential to safeguarding your corporate identity. And this is where we come in. We design custom-made solutions to meet your needs and work with you to ensure your corporate identity holds center stage.
The decision-makers that can impact on your earnings are not restricted to your customers but include all your stakeholders. Do you know what they think about you? In other words, do you know how your stakeholders perceive your company or brand in the competitive environment?
Your stock market value depends on your reputation. So, who in your corporation is responsible for corporate reputation management? We must pay attention to one of the most important performance variables in today’s rapidly changing competitive environment.
Igniting passions! If good content is managed with a sound strategy, you will be a hot topic in the media!
To have a social media presence or not to have a social media presence, that is the question. Lest we forget, there is also the matter of content, right?
Social media use is so widespread it is the new norm. Brands that fail to use social media correctly are destined to Internet obscurity while those absent from social media are doomed to complete oblivion. With the right strategy and content, social media can deliver the maximum effectiveness for your brand at the lowest cost.
Strategic steps are needed even for direct messaging on Instagram, so a brand should think comprehensively about social media. Your brand’s every action on social media needs to emanate from a strategy that covers, for example, content, the perception of your visuals, campaign management, or nurturing relations with your brand’s followers. Brands that use this approach get the very best from their resources.
Unique for an agency such as ours, we offer unrivaled still life images. Most other agencies don’t. Our global brand accounts often choose our in-house visual art director’s professional photographs over their existing material. Our still life visuals have the power to move brands. See for yourself.
What happens on social media stays on social media, right? Wrong! Well-designed and astutely conducted campaigns garner worldwide respect from wherever in they originate. Your brand could achieve this vaunted status.
If content is king, then content based on a sound strategy is your emperor! After correctly positioning your brand on social media, we move on to define and create the content that suits your target audience.
People understand one another by talking and social media is a medium that talks back – it’s two-way. With only one moderator (community manager) between your brand and the consumer, we can answer your followers’ questions, satisfy their curiosity and, what’s more, engage in proactive communication to ensure you are the best! And, at Stratejist, we reply to your followers within one hour.
We balk at the claim that there is no good or bad advertising, just advertising; our motto is “Even better advertising!”
While appreciating the distinction between below-the-line and above-the-line advertising, we aim only to surpass the line of success and create an impression. Our creativity and focus will validate your work and make it credible, and more profitable.
If you seek advertising that doesn’t smack of advertising, we’re here to create traffic-stopping outdoor advertising, TV advertising that keeps people glued, print media ads that readers repeatedly return to. Any of these can make your brand a star.
Don’t under-rate below the line. There are no above-below issues in this business. These advertising models are like Yin & Yang. While above-the-line advertising is effective in reaching large groups, below-the-line will differentiate your brand and it is the shortest path to a specific group. So, there are shortcuts on the road to success after all.
We are storytellers, but first we need a story to tell. Let’s write it together!
Corporations and brands that take PR seriously beat a path to our door. We are the agency with the widest expertise in PR operations, including media communications, all designed to present a suitable and sustainable corporate image to win hearts, minds and souls, and to increase brand recognition.
We never say: “We have a press release; hopefully it will get published.” We create interesting and stimulating content that is worthy of publication in its own right. Remember: good content shows your brand is smart; great content makes your customer feel smart.
Make intelligent choices. Identify the correct methods. Well-run media communications can be more effective than a front-page ad.
Companies’ reputations are no longer merely dependent on their commercial performance. Today, your brand’s actions (or inactions) play a vital role in how you are regarded. The time has come to get involved in social issues!
Everything is now an “experience.” If your event does not incorporate experience design for your attendees, at best they’ll pass just a few pleasant hours. To win hearts and minds, your event planning needs to incorporate experience design. Who knows? Your next event could introduce your brand to a whole new set of brand ambassadors just bursting to spread the word!
Throwing content out there and waiting for people to discover it is like fishing without bait. We know how to heighten on - and offline visibility for your campaign and to establish standards and processes to manage it all properly.
Post it on Facebook and Twitter, collaborate with a few bloggers … viola! ePR, right? Well, no. This idea has failure built in. Approaching digital platforms strategically and conducting high-value PR communications is essential to improving your brand’s chances of success!
Keep calm and take pride in your sponsorships! In the old days, sponsorship relations were established for narrow commercial interests. Today, they are also imbued with lifestyle issues, experiences and emotions.
A crisis doesn’t announce its arrival, so preparation and planning is everything. A-to-Z crisis planning requires the work of a strategist.
Nom de Plume is an innovative platform based on a creative concept and a sound strategy to gather and develop influencers. Are you interested? Then read on.
Nom de Plume offers a unique platform that brings brands and influencers together to reach new target audiences, acts as a consultant for brands wishing to hone their long-term relations with effective influencers, and prepares road maps through supporting influencers who are dedicated to various brands’ sectors. To see what’s possible, look up our record in the fields of fashion, cosmetics, lifestyle and luxury on ''Works'' page.
An influencer project with zero creative content is eminently forgettable; consumers are liable to react with a sigh and dismiss your efforts as just another advertisement. Every brand wants to differentiate itself from its rivals by creating native content that suits the brand and a social media context.
Influencer project success depends on proper management from start to finish. Selecting the right influencers, conducting optimal scheduling, preparing detailed guidelines and inspiring mood boards for influencers, these and much else make us who we are.
Regardless of the brands and influencers we work with, reporting is vital. Marketing is impossible without analysis.
Influencer marketing is one of the most popular marketing vehicles today and it is destined to remain so for the foreseeable future. Maintaining effective communication and a sustained relationship with influencers is a great investment for your brand, now and going forward.
Do you think that you could impact groups as an influencer? Call on us. We’re a good travelling companion on this difficult journey.