Giorgio Armani Beauty #biryilbasihikayeSi

Seeing Sì perfume on Instagram every year in December, tagged with the concept #biryilbasihikayeSi (A New Year's story) is a seasonal fixture in Turkey. We are the unsung heroes behind this campaign. Giorgio Armani Beauty women who say #OzgurlugeEvet (Si to Freedom), #ZarafeteEvet (Si to Elegance) and #TutkuyaEvet (Si to Passion) will entice you to say, “Si” too.